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The truth about "Batemaning"

Lauren Blackwell

In about a month from now, five brave PRSSA Nevada members will sign their souls over to the 2016 Bateman Case Study Competition. They will learn about their client, and come October they’ll have a list of really great ideas. These ideas, while probably very innovative, will most likely not progress past being mere thoughts.

Now you think I’m rude (I definitely am), but my lack of faith in these five students who I know nothing about can be attributed to my experience with the competition. Yes, I typed it, I was one of the members of the 2015 Bateman team.

My senior year of college my therapist told me that you should never strive to be happy one hundred percent of the time. She said that people who live the most fulfilled lives are actually the ones who experience the full spectrum of human emotion.

I know therapy isn’t for everybody, but if you’re looking to live a truly fulfilled life – a life where you can die knowing you’ve experienced hopefulness, regret, passion, contempt, disheartenment and many more feelings you may have never known existed – then you can bypass the campus counseling center and just sign up for Bateman.

During the seven months I was a part of the competition I learned a lot about myself and even more about my teammates, all of who I quickly grew to care for. We all had our own personal goals that we wanted to achieve, and to be honest most of these goals weren’t seen to fruition.  

But, after multiple “Bateman Breakdowns,” I can say with confidence that with every unmet goal and impossible idea each of us learned more about public relations, and ourselves, than any PR or mental health professional could ever teach us. In retrospect, Bateman did much more for me than giving me something to embellish my resume -- Bateman let me see the kind of life I want to live and the kind of people I want to live it with.  

By: Allison Ford