By Jordan Miszlay
Everyone assumes that millennials are in the know when it comes to social media marketing. But just because every millennial uses Snapchat, Instagram, Facebook and Twitter does not mean that they know how to utilize a social media account for a business. There is a key difference between marketing yourself and marketing a business, this is the area that most millennials have no idea what they are doing. Good news is, there is a small group of millennials who know exactly what they are doing: Public Relations majors.
Social media is a cheap and effective way for companies to connect with their publics. I’ve spent a good chunk of my time at the Reynolds school learning the ins and outs of how to utilize social media and I’ve decided to share them with you. With these three quick pointers, you will be able to improve the way you use social media.
1. Pay attention to the times you’re posting.
It often does not occur to people that the time you post your content matters; it matters so much that many companies have even done research to determine what time of day or what day of the week is the most optimal for posting. According to the Huffington Post, the best days to post on Facebook are Thursday and Friday and the best time of day to post on Facebook is between 1 p.m. and 3 p.m. When formulating your social media plan, do a little research about when the best times to post in your area are on each platform. If you follow this easy tip, you are sure to see more engagement on your posts.
2. Make sure the content you are posting is relevant and of interest to your followers.
When posting to social media it is important to know who your followers are and what they want to see. More importantly, post unique content and minimize “sharing” posts that are not your own (i.e. mass shared videos or memes). When posting, write a short blurb explaining your post and add an image or a video to make the post more interesting.
3. Learn how to use hashtags effectively.
According to Hootsuite “Hashtags are such a prominent part of tech culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford Dictionary in 2010, and the Scrabble Dictionary earlier this year.” Hootsuite goes on to explain that there a few ways to use hashtags effectively. First, be specific. Pick a hashtag and stick with it through ought your branding. For example,
If you’re working on a campaign, for each post about that specific campaign use the same hashtag. Second, come up with relevant and unbranded hashtags. Hashtags shouldn’t mention your brand name but should represent your brand and your message.