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DANIELLE BALLARD

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DANIELLE BALLARD

Event Coordinating Breakout Session 

Instagram: @dan_yelley

Danielle began her career in AT&T's prestigious Retail Leadership Development Program. After successfully completing and graduating from the 12-month program, she was a Retail Sales Manager for AT&T at a level three store (aka a big, busy store). She led 24 people towards record sales and customer experience success daily.

While AT&T required Danielle to wear many different hats in her position, she was able to gain a great deal of experience in team leadership and managing a multimillion-dollar business. Danielle lists the main goals of her team being: achieve sales goals, provide an extraordinary customer experience, and maintain all inventory and merchandise on the operations side.

In August 2014, Danielle transitioned from her leadership role with AT&T to her current role as the Event and Marketing Manager for West Palms Event Management. The California-based event management company executes top Show-Jumping Equestrian events throughout the state, two of which are internationally-ranked World Cup Qualifiers. Danielle works on many different parts of the company’s events in her current role, including: press public relations and management, marketing execution, live-broadcast production, sponsorship development and fulfillment, charity outreach and fundraising support, among a variety of other tasks. Since beginning at WPEM, Danielle’s event marketing materials have received awards from Graphic Design USA.

Danielle resides in Carlsbad, CA with her loveable Golden Retriever, Duke, and enjoys the busy day-to-day operations of West Palms Events and the constantly changing industry.