Undeniably nerdy. Untamable Imagination. Meet Erin - the best of both worlds.
The daughter of an accountant and an engineer - she's been logical since day one.
However, like any child, she had to rebel.
Her heart drew her to the world of liberal arts and creativity. She graduated college (with honors) with a degree in Journalism - Strategic Communications, and minors in Studio Art and Sociology. She fell in love with the process of printmaking, became a published writer, won short film competitions, and made a living as an art director.
She never forgot her first love - and that was numbers.
That’s the logic that goes behind an integrated marketing plan. That’s the killer strategy in any [good] social media campaign. That’s the science behind a well-crafted interactive graphic. That’s the analytics that tells you just exactly what in the creative is working.
Erin currently uses her combined talents to help bridge the intersection of logic and creativity as she puts her skills to work for brands and organizations such as Girls on the Run-Sierras, FDM Media, and Bon Vivant Studios. She works her magic on anything from ski competitions, 5K races, thermos companies, mountain bike excursionists, wedding planning, feminist blogs, and vacation resorts.
Cyber stalk her at www.erinmikail.com or @erinmikail