Evynn McFalls carefully leverages best practices in research, data analysis, content marketing and storytelling to develop integrated communications campaigns for an array of clients across industries.
Evynn serves as part of the client strategy division of the Abbi Agency’s Public Relations team, where he has contributed as a content developer, strategist, and researcher for accounts in the technology, trade and lifestyle sectors. Beyond developing content and building research initiatives that strengthen the agency as a whole, Evynn also acts as part of The Abbi Agency’s internal brand management team, and serves as the managing editor of the company newsroom, Uncommon Ideas.
Prior to serving as the Abbi Agency’s media content creator and research lead, Evynn worked as a freelance content developer, marketer and public relations consultant for technology startups, record labels, and small businesses in the food, beverage and hospitality sectors. He simultaneously pursued community-focused studies in rhetoric and composition, with a particular focus on developing digital literacies and defining best practices in research action design.
Evynn earned his bachelor’s degree in Writing at the University of Nevada, and later earned a Master’s degree at St. John’s University in New York City, where he now operates one of the Abbi Agency’s growing contingent of satellite offices in SoHo.