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PRSSA Nevada Wins a National Award

Updated: Aug 4, 2020

The Public Relations Student Society of America (PRSSA) at the University of Nevada, Reno received the Star Chapter award for the fourth time in the past five years. There are eleven criteria to qualify, and a chapter must meet at least eight of them. This year, PRSSA met ten of the eleven criteria.

Some of these criteria included an overall ethics based program, attending the PRSSA international conference, and providing pro-bono work. PRSSA Nevada worked pro-bono for the Northern Nevada Music Teachers Association, and the University of Nevada, Reno Theatre and Dance department. 

"The chance to be recognized as a PRSSA Star Chapter for the fourth time is an honor,” said Camie Yokote, PRSSA Nevada’s 2019-2020 president. “Our board worked hard to expand our diversity programs, build on high school engagement for future recruitment and use our PR skills to give back to the community."

*PRSSA Nevada 2019-2020 Board. From left to right: Alison Gaulden, APR, Lucas Furrer, Neena Colon, Ashlyn Rochester, Kilee Mendiola, Elizabeth Pearson, Kyla Kwan, Eden Steele, Camie Yokote, Benjamin Engel. Not pictured: Lauren Walker, Zsante Smith.

PRSSA Nevada is very close with its parent organization, PRSA Sierra Nevada. For many of these events, PRSA provided guest speakers, and even coordinated with co-hosting events. PRSSA focuses on preparing future Public Relations professionals for the workforce. 

Even after the University of Nevada switched to distance learning in March, PRSSA Nevada continued their work. The chapter has hosted meetings in April 2020 and provided COVID-19 resources to students. The club plans to continue with virtual meetings through the Fall 2020 semester.

“Completing the Star Chapter focuses our efforts on creating truly beneficial opportunities for the club,” said Benjamin Engel, PRSSA Nevada’s 2020-2021 president. “We make sure our strategic roadmap coincides with the requirements so our membership and our community can benefit from our initiatives.”

*PRSSA Nevada board members Zsante Smith and Benjamin Engel teaching Truckee Meadows Community College (TMCC) High School students during their Julius Caesar Public Relations Project.

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