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Regional Conference

2017 Regional Conference

Reimagining Public Relations

Public Relations is a rapidly changing, expanding industry. With the advent of the internet, social media, influencers, 24-hour news cycles, fake news, constantly evolving technologies and more, PR is constantly being redefined. Along with this constant evolution, young PR professionals are expected to enter the industry with new strategies and tactics for a new world. For this reason, we have taken it upon ourselves to create our conference for an industry reimagined, focusing on Relationships, Enterprising, News and Opportunity--or simply put, R.E.N.O., held at the beautiful Grand Sierra Resort & Casino!

In a city Reimagined

Over the last decade, much like PR, the City of Reno has had to reimagine itself. Once focused primarily on tourism and gaming, Reno has transformed into a growing technology hub, with an expanding presence from companies such as Amazon, Apple, Microsoft, Tesla and more. Perhaps more surprising, Reno also has a strong, local marketing communications industry, with multiple agencies--many of which, you'll get to tour during the conference! It is also on's list of best U.S. cities for millennials to live and work. Not to mention, with Lake Tahoe reachable in less than an hour drive, new adventures are only minutes away!